The primary objective was to create a clean and intuitive website that showcased a wide range of products, solutions and resources. We decided to create Hubspot page templates for easy content management and the ability to evolve the site as the product grows. The first step was to create a sitemap and information architecture to organise all the data about Kaiterra's solutions. We then went on to build the structure of each page, which was later translated into a clean and accessible UI. The most eye-catching aspects of the website are the number-based data presentations, graphs and seamless product renders. The design conveys calm, sustainability and professionalism. Another unique aspect of the site is the delicate micro-interactions and animations that make the whole experience immersive and playful.